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Cyprus: Irdeto expands OTT deal with Cyta

October 1, 2020

Irdeto, a specialist  in digital platform security, has announced it will provide Cyta, the leading brand in the Cyprus telecommunications sector, with an advanced digital rights management (DRM) solution.

Cyta provides integrated electronic communication solutions, offering its customers a broad range of services and ICT solutions. Irdeto says its solution was chosen due to its scalability, easily handling thousands of licence requests per second, and its capability to smoothly continue to expand OTT servicesacross its region.

With multi-DRM support and content usage management, Irdeto Control makes it easy to protect content delivered via PlayReady, Widevine and FairPlay. It allows service providers and operators to maximise the reach of its OTT service with the business models that suit their market needs and on even the latest devices. It also offers a head-end variation, Irdeto Control on the Go, which enables consumers to enjoy similar OTT experiences even when internet connectivity is limited or unavailable, such as in trains, planes, hotels and school campuses.

“We are excited to support Cyta in the launch of the new OTT services and help them extend their reach in Cyprus and neighboring countries”,said Shane McCarthy, COO Video Entertainment, Irdeto. “By adding Irdeto’s multi-DRM capabilities to their existing platform, Cyta can deliver their customers a compelling service knowingthat their premium content is secure”.

Making the best of the island’s geographical location, Cyta has developed an extensive network linking Cyprus with neighboring countries and a complete Satellite Station with cutting edge infrastructure, which has recently turned Cyprus into a regional telecommunications hub and that will benefit with the addition of Irdeto’s solutions.