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Hard Rock bets on Spain: it will open a luxury hotel in Marbella next to Stoneweg and Bain Capital – Market Research Telecast

Chain Hard Rock Hotels is going to open a hotel that will be located in the heart of Puerto Banús on the Costa del Sol. Specifically, the Hard Rock Hotel Marbella, name that the accommodation has received, it will be located where the Hotel Andalucía Plaza was previously, which will be subjected to a renewal process and will have 384 rooms, including 50 suites.

Last June, Bain Capital Credit y Stoneweg Hospitality, through its joint venture hotel company, they bought the 400-room H10 Andalucía Plaza complex located in Marbella. In this sense, the hotel will continue to be operated by H10 Hotels until the end of 2021, but in June 2022 renovations are expected to take place of the property to become a new Hard Rock.

Regarding the future opening, the international chain has assured that they have long had their sights set on the area of ​​the Costa del Sol. “After the highly anticipated opening of Hard Rock Hotel Madrid this past summer, and the continued success of Hard Rock Ibiza and Tenerife, we are delighted to welcome another property in Spain to the Hard Rock Hotel portfolio and showcase the continued growth of the brand in the country and around the world, ”said Todd Hricko, senior vice president of Hotel Development for Hard Rock Hotels.

Design and services

The hotel will have six gastronomic establishments. On the top floor, a rooftop terrace will house a VIP bar and a infinite pool with wide views of the Nueva Andalucía Beach. It will also have a spa and wellness center with a heated indoor pool, a gym and a Rock Spa with six treatment rooms, a sauna, a relaxation room and a space for meetings and events.

Artwork in the hotel’s rooms and public spaces will reflect the distinctive aesthetic of Hard Rock’s design and showcase the artistic culture of Spain. The chain is “designed to create an authentic guest experience that echoes both the hotel’s location and Hard Rock’s renowned collection of memorabilia, which features more than 86,000 items.”

“We are very happy to bring the Hard Rock Hotels brand to Hotel Andalucía Plaza ”, stated Miguel Casas, general director of Stoneweg Hospitality. “We have always been clear that the Hard Rock brand fits perfectly in the markets of the Costa del Sol and Marbella. The hotel’s location in lively Puerto Banús, combined with the benefits of capital investments, make this property a lifestyle benchmark for the Costa del Sol that will exceed the expectations of our future guests. “

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